Stop The Beauty Madness is a series of 25 advertisements branded with honest messages that highlight the true “madness” involved in creating and meeting beauty standards. Rice, an author and the founder of Be Who You Are Productions, started the campaign to challenge an internalized belief that a woman’s beauty determines her value.
Have a good look here- X
these are beautiful
The first one is fine, there are a plethora of naturally skinny girls who get told they are anorexic. I don’t see what is wrong with the second one, the outfits are cute and I could see her mom getting a matching set for Easter pictures or something. I’ve worn formal wear at that age, it’s nothing to grouse about. You don’t complain about dressing up for prom or your family’s wedding.
The third one though, Smart enough. Talented enough. Not white enough. Is bullshit. In a job review, there are a million little things that could be the reason for her not getting her dream job. She was to quite, to loud, talked about the wrong things, doesn’t have enough experience, the interviewer just didn’t consider her memorable compared to someone else, she was to early, or something stupid. The last thing on my mind was that she was to colored for the job. Talent is great but experience is better.
Liked the fourth one and I kind of thought the fifth was ridiculous because she could beat up most of the assholes who gave her lip. The six with the thigh gap is hilarious because it’s stupid. But I can see girls getting caught up in wanting one. The problem is that not all girls will get it due to how their pelvis bones are.
Seven is the elderly lady, old ladies aren’t invisible, they are the ones glaring and complaining the most when something isn’t to their exact orders. Sorry but most ladies from where I live are tigresses in human form and can verbally devour your soul if you cross them. The Elderly aren’t invisible, we are very aware of them and are properly afraid of the repercussions of your wrath.
Eight doesn’t make sense. She has no torso but her arms and legs look healthy. There are plenty of severely anorexic people who could have filled in who would like to prevent other girls from having an eating disorder. This one could have been handled better with a skeleton or thin person in a grave or something else. I just can’t hate it because it makes little sense when you look at it as a whole.
Nine, when people tell you that you are super smart and sort of cute. It means a multitude of things, from you talk over your peers head, don’t know how to talk about ‘normal stuff’, don’t talk enough or give enough verbal or physical cues but the guys know you are at the top of the class. Sort of cute usually means, you’re not a tramp or dolled up to the max, you have a casual wear that is clean but basic. Basically, a little more makeup and hair, with little less modest clothing, not slutty but more ‘feminine.’
Ten, sorry, don’t know anyone who wouldn’t chose to be physically attractive. This goes with guys as well, guys might talk about it less than girls and get away with hiding behind their gaming stations but woman aren’t the only ones who want to be physically attractive. Humans have a significant portion of their brain dedicated to eyesight and we see a decent rage of colors on top of it, vision is important. Woman just get stuck with the stereotype of vanity when putting any effort into their looks. There is nothing wrong with being pretty, so long as that isn’t the only thing you want to be.
Overall, these could have been stronger campaigns and I think they’re forgettable because they don’t dive into the extremes. It wants to draw attention but it doesn’t want to be impolite, it’s a strange campaign.
The first one should have shown her in normal cloths eating with friends and smiling. Basically showing, I eat, I’m happy, I’m me. The second needed a more risqué outfit, like the Pretty Woman’s hooker outfit or something extreme like Lady Gaga’s armadillos heels. The outfit is fine, perfectly acceptable if they are going somewhere high class but casual. The third is fine, would have liked a girl with scars, tattoos, stretch marks, or pierced. She’s a plus sized model but she’s forgettable, she’s just pretty that’s it. She’s not even a really big girl, though I have a feeling she’s tall which is why. There is nothing wrong with her but it could have been more in your face against the status quo. The fifth one is fine, maybe add that wimps need not apply. The sixth is fine because girls are obsessed with it, I just personally find it ridiculous. It could have said, this width does not define what I can give to the world, doesn’t equal my worth. Might have been stronger but the idea is solid on that one. Seventh, old ladies aren’t invisible, they are feared, get your story straight. I mentioned why the eighth doesn’t make sense and did examples of how it could be stronger. A show of a bony ribcage would mean more than empty space. The Ninth could have been stronger if it was more, I shouldn’t have to dress and act like a slut to get you to ask me out or I shouldn’t have to fake being stupid so you can feel like a man. I don’t know, this one is to timid to really mean anything because it’s half her fault too. It could be she’s not giving the right social cues to the guys and they are intimated. She looks like the kind of girl that has a couple guys secretly crush on her so…I just don’t like the statement on the side because it’s timid and the others are saying, don’t judge our worth by our looks but this one is kind of…guys don’t ask me out because I’m the smart okay looking girl. The subtle seeking male approval doesn’t go with the rest of the campaign. I already said I don’t have issues with the last one under most circumstances, being physically attractive to your partner is a good thing. I want my partner to be attracted to me both mentally and physically. But if you kept the text I would switch the image to be either a pageant girl with a Miss Texas or something sash and crown, though Miss Universe does help bring in donations to causes like cancer foundations and stuff so there is a functional uses for beauty…technically. Or to push the extreme, have the young girl with needles and knives coming towards her with pictures of other people’s features all around her to push the fact that young girls are feeling the pressure to be an unrealistic ideal.